Do influencers promote #selfloathe?

Social media influencers are your celebrities, bloggers, ‘self-made’ experts, or even a former Love Island contestant! They are notorious for promoting their perfect lifestyle and beauteous bodies to millions of followers, showcasing that perfect insta-life. The ‘multi-million’ branded posts of fashion posts, skinny tea, teeth whitening, cosmetic enhancements, contour kits (and more) attract millions of young consumers, inspiring their consumer tastes on a regular basis. Despite the copious #loveyourself trends, self-esteem in young people is at an all-time low.  Dr Kat Rezai (Edinburgh Napier University) asks: do influencers promote self-loathe?

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